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Worldwide Sales Results 2020
January 13, 2021
Groupe Renault achieves its CAFE2 objectives, the Renault brand is the electrical leader in Europe
- In a context of the Covid-19 pandemic, the 2020 Groupe Renault worldwide sales totalled 2,949,849 vehicles, down 21.3% in a global automobile market that declined by 14.2%.
- Groupe Renault confirms that it has achieved its CAFE (passenger cars and light commercial vehicles) targets by the end of 20203.
- After a first half of 2020 in which the Group's main markets were severely impacted by the pandemic and the associated containment measures, the second half of the year shows greater resilience: Group sales in Europe remained in line with the markets.
- On the European electric market, the Renault brand doubled its sales and confirmed its leadership with 115,888 electric vehicles sold. ZOE is the best- selling electric car with 114% growth at 100,657 units.
- The order portfolio in Europe at the end of December 2020 was up by 14% compared to 2019, due partly to the attractiveness of the new E-TECH hybrid and plug-in hybrid offerings, while inventories were estimated to be down approximately by 20% from 2019.
- In 2020, the Groupe Renault is making progress in the most profitable sales channels, with the Renault brand increasing its share in the retail market in Europe by almost one point.
- In 2021 the Group will continue its profit-oriented sales policy with the full implementation of the Renaulution strategic plan presented on January 14, 2021.
1 Provisional figures2 Corporate Average Fuel Economy3 These results should be consolidated and formalized by the European Commission in the coming months
"Groupe Renault is aiming to turn around its performance. We are now focusing on profitability rather than sales volumes, with a higher net unit margin per vehicle in each of our markets. The first results are already visible in the second half of 2020, especially in Europe where the Renault brand is making progress in the most profitable sales channels and strengthening its leadership in the electric segment," said Luca de Meo, Chief Executive Officer of Groupe Renault.
"The pandemic had a strong impact on our sales activity in the first half of the year. The Group was able to cope with this situation thanks to the mobilization of all its employees. The second half of the year saw greater resilience and a good performance in the electric and hybrid markets. We are starting 2021 with a higher level of orders than in 2019, a lower level of inventory and a higher price positioning across the entire range," said Denis le Vot, Senior Vice President Sales of Groupe Renault.
In the context of the Covid-19 pandemic, Groupe Renault saw its sales fall by 21.3% to 2,949,849 units, in a market down 14.2%. The decline in group sales was mainly due to its high exposure in countries which were strictly confined and suspended their sales activities in the second quarter, as well as a slowdown in the fourth quarter, particularly in France. In addition, the group has pursued a sales policy focusing on profitability over sales volumes.
Electric vehicles: Renault, the leading brand in Europe
In a fast-growing electric market, the Renault brand confirmed its leadership in the European electric market with 115,888 vehicles sold, an increase of 101.4% compared to 2019. ZOE is the best-selling electric car with 100,657 units, up 114%. In the electric utility segment, Kangoo Z.E. is the best-selling vehicle.
The Renault Twingo Electric and Dacia Spring will enhance the Group's electric vehicle offering in 2021.